Social Media Posts
Throughout my internship experience, personal projects, and schoolwork, I have gained extensive experience using Canva to create graphics. I have also earned the Graphic Design Essentials certification.
UDairy Creamery's Take on Spotify Wrapped
Once I began my internship at my college's ice cream store, I diversified our content from advertising new products to creating our take on various social media trends. This is an example of a time a trend perfectly fit into our brand, and allowed us to share the story of our year with our customers. I used our brand colors and similar designs to the 2024 Spotify Wrapped so that it would be recognizable. The post was shared over 47 times and received over 350 interactions across Instagram and Facebook.
LegenDairy Flavors:
Ice Cream Immortalized Forever
UDairy Creamery gives their food science student interns the opportunity to create their own ice cream flavors, leading to a myriad of flavors over the years since their opening in 2011. The team came up with the concept of voting to bring back old flavors that had been discontinued, which were voted on by their customers. I came up with the name "LegenDairy Flavors" and implemented a voting system through Instagram polls that would decide the winner of the monthly contest.
Ice Cream Flavors as
Zodiac Signs
Since UDairy Creamery's target audience is students and alumni of the University of Delaware, most of its social media followers are young adults ages 18-30. Zodiac signs and birth charts have been popular with this age group for several years now, as well as content that allows you to "tag yourself" and see yourself represented in content. These posts, which were separated into two parts, were viewed over 3.5K times.
I'm a social media intern, of course I make short-form videos!
Due to the ice cream store being University-owned, it can be difficult to find TikTok-style trends we can jump on without using copyrighted music. When this trend came around in early 2024, I knew it was the perfect opportunity to show what it's like to work at an ice cream store run by college students. It got over 1.4K likes, 39K views, and was reposted by the official @udelaware account.