Campaigns

I have developed mock campaign plans for brands that I admire and would love to work with someday. These campaign plans were both created in fall 2024, for context for the market conditions at the time.

Mock Campaign for Bath & Body Works

As part of my Public Relations Writing class in Fall 2024, I created a mock campaign plan for Bath & Body Works and their holiday launch. This document includes a one-pager, press release, event plan, media list, editorial calendar, and other essential parts of any PR campaign.

Marketing Plan for Not Your Mother's Haircare

As an advertising minor, I had the opportunity to look at campaigns and market segmentation from an advertising and marketing perspective. This paper dives into my promotional plan for Not Your Mother's, and how an emphasis on environmental wellness and celebrating the diversity of hair textures can help increase their sales.